The brand’s latest campaign is no different. It sees a cast entirely made up of bright young things – one of whom is Bella Yentob, the 21-year-old daughter of BBC creative director Alan Yentob and documentary maker Philippa Walker.
Bella made an under-the-radar Burberry debut in September when she walked in the brand's spring/summer 2016 show at London Fashion Week. It’s an experience she remembers as “terrifying but really, really fun and a great thing to be part of,” she told The Telegraph over the phone.
Strikingly pretty with enviably long, wavy chestnut hair, she’s modelled a little over the past few years for publications like i-D and for brands including Supremebeing and Alexander Lewis, but this is her first appearance in a campaign.
“I’m no one special so I don’t really know [why they chose me],” she says self-deprecatingly, “but I suppose we got on quite well.”
On the campaign shoot she relished the opportunity to work with Mario Testino and Christopher Bailey, Burberry’s CEO and chief creative officer, both of whom she calls “ wonderful and talented men”.
“I don’t wear make-up and this was all au naturel. No make-up, no hair and that’s what I do normally so that was really nice,” she adds. “I’ve done a bit of modelling, but I’ve never been that comfortable in front of the camera, so it was nice that there was no make-up and also nice that my first campaign was with Burberry, a brand that I really respect.”
Yentob has no aspirations to become a full-time model but says she couldn’t pass up this opportunity. “I do love fashion but it’s not really my thing - but I think Burberry is great, especially because I don’t adhere to the idea that anything can really be in or out of fashion; if a piece of clothing is really nice it should be timeless and I think that’s what Christopher is about; timelessness and timeless style,” she explains.
Her personal style is what she describes as eclectic, she shops mostly at markets and she looks to her friends and mother for inspiration.
At the moment she’s studying English Literature with Creative Writing at the University of Manchester and has recently been trying out her skills as a poetry writer (she offers Paul Muldoon, C.K. Williams and Tom Pickard as her current poets of choice). Her future most likely lies in this creative direction, though she’s not sure exactly where yet. “I want to make things and make things better in some way but I’m not sure exactly what or how yet but I enjoy acting writing and photographing, just life. Enjoying the view!”
Joining Bella in the all-new British cast are Dylan Brosnan (son of Pierce), sisters Ruth and May Bell, Hayett Belarbi McCarthy, Eliza Fairbanks, Misha Hart, Liam Gardner, Sol Goss, Ben Gregory and Louie Johnson.
Aside from the aforementioned bright young things, the star of the campaign is Burberry’s new rucksack, the break-out accessory from the SS16 collection. They sold out immediately when made available straight from the catwalk in September. Customers wanting to bag one now can do so via burberry.com, with delivery by the end of the year.
The campaign was shot aside Burberry’s ground-breaking Snapchat campaign earlier this year, when a series of dedicated images and accompanying videos were released live on the Burberry Snapchat platform in October. The Snapchat Campaign was live for just 24 hours, before disappearing making Burberry the first brand to shoot and publish its advertising campaign, live as it happened through the platform.Read more at:cheap prom dresses
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