Colours of the season

(Photo:http://www.marieprom.co.uk/white-prom-dresses) The winter/festive season is when the retail industry steps into an overdrive, counting on the willingness of buyers to open their wallets. The Dasara-Deepavali season often coincides with or is followed by the wedding season after which, there’s a slowdown before Sankranti brings in a different festive cheer in January. The sporadic yearend parties bring in a limited clientele.
As though to plug this gap between the two big festive seasons, a few e-tailers and brands are now wooing the customer base with Christmas specials, enticing buyers to not just spruce up their homes for Christmas and New Year, but also wear the colours of the season.
Aditi Prakash of Pure Ghee Designs understands that Christmas isn’t really the time when buying hits a crescendo in India. Her label, though, has rolled out its new collection of bags, in solid hues of vibrant reds, fuchsias and sunshine yellows. Gajras, hair accessories in similar colours, also double up as quirky home décor accessories. “One needs to constantly re-invent and narrate a new story, understanding mindsets. People may not really buy much for Christmas but they are open to ideas for gifting. And when a new collection is rolled out for the yearend, we know that it would be an addition to the wardrobe and has to be useable throughout the year. It all depends on how one wants to put things together and use small and large bags with the outfits they already have,” she says.
The Christmas specials, until the previous year, were limited to decorations in colours of red, green and gold and at times, stretching to home linen with motifs that are reminiscent of the celebration. “There was a need to plug that gap between the wedding season and the ringing in of a New Year. The jewel toned range of clothing for the yearend fits the bill,” says Puja Sahney of Navika.
The spice colours like cinnamon brown and jewel tones like emerald greens, ruby reds, turquoise blues and amethyst purples were some of the hues her team listed on a mood board at the mention of winter. “These colours are ideal for the season and if the clothing is in a relaxed silhouette and a comfortable fabric, it will work through the year. The bright hues are festive enough without embellishment and when teamed with palazzos and the right accessories, can work as both work wear and evening wear,” adds Puja.

New collections that peddle the colours of Christmas may be a marketing ploy, but if you choose to give in, go for apparels and accessories that won’t look out of place at the turn of the season. For, winters here are brief and this year, rather tame so far.Read more at:blue prom dresses uk