2016年3月9日星期三

Sweet Potatoes: More than superfood!

Sweet Potatoes: The New Super-food (Getty Images)
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n: Apocalypse star Olivia Munn recently revealed on social media the secret behind the radical change in her appearance. She said having one roasted Japanese potato (sweet potato) everyday is the reason behind her youthful skin."
Originally grown in the Americas, sweet potato is known to have been domesticated more than 8000 years ago.
Sweet potatoes, because of their fibre dense composition have widely been used throughout the Indian subcontinent as a fasting food that satiates hunger for long periods.
Precisely this is the reason why dieticians recommend it in the weight loss diet.
According to celebrity nutritionist Sandhya Gugnani, "Sweet potatoes are nutrition dense food. If you think because of its sweet taste, it should be shunned by people who avoid sugar; one must know that they actually help in lowering blood sugar because of their low glycemic index. It is helpful in controlling blood pressure and prevents constipation because of the high fiber content."
Power packed super food
Good for the eyes: If you believe in the term 'superfood', sweet potatoes fit the bill perfectly. According to a recent research on African kids, it was found that sweet potatoes meet from 35% to 90% requirement of Vitamin A.
Anti-ageing and anti-cancer: Carotenoids present in sweet potatoes are said to have important anti-oxidant and anti-cancer properties. When passing through digestive tract, this fibrous tuber absorbs dangerous free radicals and heavy metals that might cause cancer.
Studies at Harvard University have proved that there is a reduction of more than 30 percent chance of having lung cancer in people eating foods rich in beta carotenoid.
Prevent stress; control blood pressure, heart-healthy: Rich in Vitamin B6, they have been proved to reduce the risk of cardiovascular ailments. They are rich in magnesium which is necessary for healthy artery, blood, bone, heart, muscle, and nerve function.
Potassium found in sweet potatoes helps in regulating heartbeat and nerve signals and also in relaxing muscle contractions, reducing swelling, and protecting and controlling the function of kidneys.
Energy rich: As the sugar found in sweet potatoes is slowly released in the blood stream, they are often recommended in diet of athletes and players and those who suffer from low blood pressure.
Healthiest cooking method
It is important to 'cook' sweet potatoes before consuming them for better absorption of nutrition.
Boiling: It is a recommended method as consuming boiled and mashed sweet potatoes helps in better assimilation of beta-carotene (vitamin A). In boiled form they have a lower glycemic index and hence is helpful in slow release of sugar in body.
Stir frying: Frying it with 3-4 gm of fat is actually helpful because the nutrients become more active and are easily absorbed by body. But ensure that you do not over do it.
Steaming and roasting: Steaming for 7-8 minutes is sufficient in making nutrients available.
The commonest way of having sweet potatoes is in roasted form because it tastes the best like this. Do not over roast it, and also avoid pouring too much vegetable oil as it may destroy nutrient composition.
When one must avoid it
While diabetics and weight watchers can have it in measured quantities, individuals with already existing and untreated kidney or gallbladder problems should eat it only after consulting the physician.
Sweet Potato Biscuits
Ingredients
Sweet Potatoes - 1 cup, cooked and mashed, Buttermilk - 1/4 cup, Maida (Plain Flour) - 1 1/2 cups, Light Brown Sugar - 3 tsp, Baking Powder - 1 1/2 tsp, Baking Soda - 1/4 tsp, Butter - 1/4 cup, unsalted Salt - 3/4 tsp
Method
- Combine the maida, brown sugar, baking powder, baking soda and salt. Whisk well.
- Add the butter and mix until the mixture is crumbly.
- Whisk the mashed sweet potatoes and buttermilk in an another bowl.
- Add this to the flour mixture and mix well until the dough is sticky.
- Sprinkle some flour on a flat surface and knead the dough 4 to 5 times.
- Roll it out to 1/2 to 3/4 inch thickness and cut the dough into 2 inch rounds.
- Place them on a baking tray lined with parchment paper.
- Place the tray into a preheated oven at 225C/450F and bake for 10 to 12 minutes or until lightly browned. Remove and cool.
- Store it in airtight container and serve as needed.See more at:cheap formal dresses uk

2016年3月6日星期日

Australia’s Fashion Opening in China

Australia’s Fashion Opening in China
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Last month the editor in chief of Vogue China got me thinking. I had never before put “fashion” and “China” in the same column. When I talk with friends about shopping destinations in Asia the list will run from Hong Kong to Singapore to Tokyo or Kuala Lumpur before anyone even contemplates Shanghai.
Angelica Cheung admits China was late to the party – the Chinese subsidiary of the world’s most iconic fashion magazine was only established in 2005. As it turns out being strategically, if not fashionably, late meant Cheung and her team made it just in time to join the back of the catwalk. China’s fashion market has tripled since Vogue China’s inception. At that time there were no Chinese supermodels. Currently valued at $85 billion it’s only now that the Chinese fashion industry can take center stage.
When asked about the Australian fashion industry Cheung said it wasn’t really on the collective radar of her readers. But she was quick to point out how impressed she was during her visit by Australia’s dining scene. Observing a knowledgeable yet laid-back feel in hospitality service, as well as the finest, unrecognizable ingredients in fusion cuisine, Cheung admired what she thought of as a unique and quintessentially “Aussie” offering. It seems that 76 percent of the one million Chinese visitors to Australia agree with her, associating Australia with “good food, wine, local cuisine and produce” according to survey data by Tourism Australia. With Chinese tourists ranking these commodities as the second most important factor when choosing any holiday destination, it dawned on me that Cheung’s comments weren’t necessarily that off-topic. When thinking about the huge market potential in China, Australian businesses need to go back to basics and highlight a uniquely Aussie competitive advantage that speaks to Chinese consumers.
The latest figures on the Chinese middle class make Australian opportunities in China more conspicuous than a fake Louis Vuitton bag. China’s middle class now outnumbers the U.S. equivalent by roughly 17 million. In 2015, Chinese tourists in Australia spent $7.7 billion, up from $3.3 billion five years earlier. Currently only six percent of the Chinese population holds a passport. It’s not difficult to see the scope for growth.
Back to the F word. The typical Chinese fashion consumer is depicted as buying high-end, heavily branded luxury apparel. But Cheung underlined the growing sophistication in the Chinese market; the Chinese fashion consumer is increasingly willing to take risks. Why does that matter for Australia? It makes room for high-quality Australian designers who may not have the same name value as the perennial Italian or French labels. These designers appeal to the consumer who sees an “Australian made” label they know they can trust. Alice McCall for example became the first Australian designer to open a stand-alone boutique in China last year, a move that could pave the way for others.
The doom and gloom about China’s slower growth coupled with Australia’s post-mining boom anxiety disorder has led many Australians to prematurely don black mourning suits. But if they swap their synthetics for more natural fibers they might find there are many industries in Australia just starting to find some momentum. China buys 80 percent of Australian wool exports. Although much of this is in raw exports, the Australian wool industry is looking at ways to innovate and adapt to a market that is moving from manufacturing towards consumption.
Clothing expenditure in China is projected to grow by 11 percent annually over the next five years, more than two and a half times that of the U.S. Australian Wool Innovation is developing highly advanced technologies in wool processing enabling lightweight, waterproof outdoor wear as well as breathable sportswear to be made from 100 percent wool. This appeals to the Chinese market on two levels – one is the huge growth in the sportswear market and the other is the demand for environmentally sustainable products. Eighty percent of Chinese consumers think of wool as a sustainably produced commodity and Australian wool is seen as the best in the world. This is not to simplify the complex challenges facing the wool sector, but to highlight the simple lesson at the heart of this story.
Rather than be depressed about China’s move from manufacturing to consumption, Australian industries should see this massive market as its biggest economic opportunity yet. It can move from exporting raw resources to producing innovative high-quality, distinctively Australian products and services – whether they may be in the form of fashion, food or anything else that might be financially lucrative.
Yves Saint Laurent once said that “fashion fades but style is eternal.” Australian producers and service providers will always have their competitors but no other country can replicate the genuinely Australian brand. The lesson from Vogue China was that demand for any industry can wax and wane but true Aussie style will never fade.See more at:red carpet dresses

2016年3月3日星期四

Iris Takes Paris

Iris Apfel
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Iris Apfel’s fans and friends, including Dries Van Noten, Nadja Swarovski, Aurélie Bidermann and Duro Olowu, packed into Le Bon Marché Wednesday night for the opening of the exhibition “Iris in Paris” dedicated to New York’s doyenne of eccentric style.
“I love [Paris]. I used to come twice a year for furniture. I haven’t come in 10 years,” Apfel told WWD, sitting on a sofa while receiving guests one by one. “Everybody is so kind. The ambassador is organizing a cocktail on Friday, [Azzedine] Alaïa is cooking dinner on Saturday. I know he’s going to make briques; it’s one of his specialties.”
So does Apfel relish being an international star?
“It’s wonderful, especially being such an old bag. At 94 it’s kind of fun,” she said, adding that lying about her age is out of the question. “Why would I want to lie and say I’m 92, when I’m 94?”
Earlier in the day, Apfel sat front row at Dries Van Noten.
“Dries’ show was fabulous,” she said. “I have Rick Owens tomorrow and Dior on Friday.” On Thursday, she’s also to attend a lunch hosted by U.S. Ambassador to France Jane D. Hartley in support of equality for International Women’s Day, with guests including Monica Bellucci.
Despite such a busy schedule, she managed to drive around Paris, stopping in at 7L, Karl Lagerfeld’s bookshop, where she got a tome on Suzanne Belperron. Apfel also was pampered with a facial at Darphin and savored a cheese soufflé at Récamier.
A trip to the Saint-Ouen flea market, where in years past she used to bargain hunt, is a possibility if only Apfel can find the time.
“I heard it has become much more expensive,” she lamented. “Paris hasn’t change architecturally, but people and places have.”
Apfel called Parisians’ style “chic and perennial but not daring enough for my taste.”
Posters for her exhibit are plastered on newspaper kiosks throughout the city. Additionally, as the newly tapped brand ambassador for carmaker Citroën’s DS, Apfel appears on a giant billboard on the Avenue des Champs-Elysées, as well.
“I am doing a shoot for Aigner in New York,” she divulged.
Apfel has other upcoming collaborations, as well, including a silver and wood jewelry collection for Tane, of Mexico and a capsule for Happy Socks.
“I have a lot of businesses in the pipeline,” she confirmed.
Apfel and Van Noten evidently share a mutual adoration.
“When I heard she would come to Paris, I thought I really have to see her,” said the designer, who commended Apfel for her youthful sprit. “I think she inspires every fashion designer. She uses clothes to express who she is.”
“She’s the embodiment of originality,” added Linda Fargo, senior vice president, fashion office and store presentation at Bergdorf Goodman, who has created windows for and with Apfel in years past.
Bidermann and Laure Hériard-Dubreuil enthused about their FaceTime and photo op with her.
“She’s an icon,” said Bidermann, who is presenting her new jewelry collection inspired by Ancient Greece and the Cyclades today through Saturday.
Apfel’s exhibit includes window displays and a pop-up store with cabinets showcasing 10 outfits she put together for various activities in the French capital, including going to a gala, fashion show and museum. Among items for sale are oversize sunglasses from Selima Optique, a men’s bow tie by Cinabre Paris and necklaces by Marion Vidal. Limited-edition items include notebooks, a scarf, an umbrella and a mug.
The exhibit runs through April 16.See more at:black prom dresses uk

2016年3月1日星期二

The villain of your diet

The villain of your diet (Getty Images)
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In our eternal quest for a slimmer waist, toned arms and chiselled pecs, it would seem like the 21st century's most popular and universal villain is food. Super foods have breezed in and out of our lives as we manically search the internet for that next Holy Grail of weight loss. Foods, as a result, are indiscriminately cut off from diets while food fads are wholeheartedly embraced. The more conscious eaters, however, make informed choices that are backed by adequate research. Although moderation is key to most of them, certain foods find no place in their healthy diets -and for good reason.
Four professionals who work with food in one way or another, share the one food item they have completely cut off from their diet. And why you should probably do the same too.
Rakhee Vaswani, owner, Palate Culinary Studio
When Vaswani recently joined classes held by nutritionist Kashish Alimchandani, she learnt that food fads do not work and that the best thing to do is stick to a diet that the body has been attuned to since childhood. "So, outside of work, I do not have basmati rice and brown rice -the latter can be quite heavy. Instead, I consume Kolam rice, which is b something I have been eating since childhood and is lighter on the system and, thus, easier to digest," explains Vaswani, who adds that she loves rice. The chef has also switched to having egg whites and Sendha namak (rock salt) over iodised salt. "The whole idea is to stick to a diet that is simple to follow," she adds.
Dhvani Shah,healing diet specialist
Shah decided to cut off fortified foods from her life after reading an article that questioned the real benefits of foods that claim to be enriched with vitamins and minerals. "As a result, I have managed to keep off the weight and I am healthy and active," she says. "What I have realised is that our regular, home-cooked food is well-balanced in terms of nutrients, while fortified foods claim to have only nutrient -like iron or calcium. So I make it a point to make homemade goodies and enjoy them. One piece of homemade ladoo is much better than a packet of cornflakes. Moreover, fortified foods are processed and ripped of all micronutrients although they are made out to be healthy," she explains, adding that juices that claim to be 100 per cent fruitbased are rarely so, and loaded with hidden sugars.
Dr Roshani Gadge, diabetologist
The next time you buy your favourite brand of chips, check whether the packet looks inflated. If yes, what you are essentially getting yourself is chips with a side serving of something more dubious. "Such ready-made food packets should not be filled with air or look inflated and if they do, it indicates the presence of bacteria. They are supposed to be packaged air-tight so if the packet is inflated, it's the most obvious and visible sign that something is very wrong.The same rule applies to canned goods as well. If you notice froth or foam once you open the can, do not consume it as that too indicates the presence of bacteria. This rule can be applied to other food items that come packaged as well -like milk. I strictly do not buy such goods, and urge others to do the same," she explains.
Ritesh Shaiwal, senior manager at Fitness First
Shaiwal gave up eating frozen meat roughly eight months ago, when he chanced upon an article in an American health journal that established the link between frozen meat and diseases like Alzheimer's and cancer. "Besides the obvious health and fitness factor, this is a safety issue that one needs to consider," he continues. "Moreover, over the course of their storage period, their nutrients get diminished greatly. But in India, it's difficult to completely cut this out from your diet." But still, Shaiwal tries to shun the meat in his own way. For instance, before setting out for a party, he has his fill of food from home. If he is unable to do so, he makes it a point to ask the host of the party whether she will be serving fresh or frozen meat. "And if it's frozen meat, I stick to vegetarian food -I prefer to have paneer any day over frozen meat."Read more at:prom dress shops

2016年2月28日星期日

Milan fashion: Clingy at Jil Sander

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Rodolfo Paglialunga has gotten under the skin of the Jil Sander label.
Paglialunga said his fourth womenswear collection at the fashion house is his favourite to date as he took the looks to a new level with clingy designs that maintained the brand’s minimalistic roots.
“I put my touch on this collection more than the others. I feel more comfortable,” the designer said backstage. Fittingly, he staged the runway show to haunting music from the Under the Skin 2013 movie soundtrack.
Ruching gave a sense of kinetic movement to body-clinging monochromatic dresses and skirts that finished below the knee. A white blouse tucked into a high-waist skirt that reached to the bosom for a one-piece effect, while an asymmetrical dress balanced a bare shoulder and arm with an elongated sleeve.
Paglialunga added drama to the collection with netting or light chainmail along the hemline of knitwear dresses, and scratches of silver along trouser legs, catching the eye with each step. Jackets and coats were tied in the back, keeping in place a series of pleats.

The dress silhouette was often clingy while the coats were more ample than fitted. Trouser lengths varied, including mid-calf hemlines. The colour palette was sober gray and black with some white and metallic shades of pink, gold and silver.Read more at:yellow prom dresses

2016年2月24日星期三

International Swim Fashion Week Is Returning To Curaçao

swimsui
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After a successful launch in 2015 International Swim Fashion Week is returning to Curacao. This year’s event will be hosted at Papagayo Curacao on Jan Thiel Beach March 10 – 13, 2016. “Curacao is the perfect home for ISFW and we are really excited about our hotel partner Papagayo Curacao and their beautiful property which will make our event spectacular,“ says Bobby Harris, President/Founder of International Swim Fashion Week.
ISFW will shine a bright light on Curacao as the new home of swim and resort fashion, starting with the live broadcast of all 8 fashion shows to the world via Periscope the Twitter Application, as well as the production of an ISFW TV show and a special Curacao Edition of Cabana One, a luxury travel and fashion magazine with global distribution.
Once again ISFW is bringing a curated selection of International brands to Curacao such as Aquavita Swim (USA), Lybethras (Brazil) Harlette Swim (UK), Thalassa Boom (USA), Valeria Costa (Brazil), Versakini (USA), Trefle Design from the (BVI) and Emilia Curacao will bring a multi-brand fashion show to the main runway. The international cadre of models walking the runway are being flown in by Insel Air the official airline of ISFW and will feature models from some of the top agencies from around the world such as Elite Models amongst others.
“An event of this magnitude could not succeed without its partners” states Robert Curry, Executive Vice President of ISFW. This year’s event is sponsored by the Presenting Sponsor DHL, along with Insel Air, Penha Duty Free, Licores Maduro, Elite Mercedes Curacao, VSP Studios, SwimFluent, Curacao Tourist Board, Massive Productions and our Hotel Partner Papagayo Curacao.
The schedule of events:
• Friday March 11, 2016
7:00PM The opening night begins with an exclusive VIP cocktail hour at the Papagayo Curacao Beach Club leading into the opening of the First Runway show at 8:00 PM on the open-air beachfront runway. Ending the evening with the Pop Up Swim Shop After Party sponsored by Veuve Clicquot.
• SaturdayMarch 12th, 2016
7:00 PM Day two again will kick off with a Champagne reception leading into the 4 remaining fashion shows, the night will end with another exclusive sponsored After Party.
• Sunday March 13 th, 2016
11:00 AM – 5:00 PM The final day will feature swimwear poolside presentations and the Pop Up Swim Shop where you can buy straight from the runway.Read more at:grey prom dresses

2016年2月22日星期一

L.K. Bennett and Bionda Castana's Collaboration Proves That Midheels Are Here to Stay

With flats, heels, and something in the middle, L.K. Bennett and Bionda Castana's new spring collaboration is versatile to say the least. And while every single piece is lovely, it's that neither-her-nor-there heel height that really got us talking when both brands flew to New York City to unveil the range.
"We're designing them better I think. They used to be a bit meh..."
"Or frumpy..."
"It was very difficult to make it sexy, and now that's completely changed."
That was, in order, Natalia Barbieri and Jennifer Portman, cofounders of Bionda Castana, and Robert Bensoussan, L.K. Bennett CEO (both are British companies, especially fitting with the fashion flock currently roosting across the pond for London Fashion Week). The item eliciting all those so-so responses was the low heel, a traditional shoe silhouette that's had sartorial life breathed into it thanks to editors and trendsetters around the globe slipping on a pair. The Glamour offices love the trend too, giving a sweet treatment to our favorite pairs.
"Fashion is going lower, and it's nice to have a variation [in a collection] that's not just the same style in different colors, but to offer it in a flat shoe too," Barbieri explained of the choice to have the collaboration include three different heels in each style grouping. L.K. Bennett, footwear favorite of Kate Middleton, instructed the Bionda girls to use color and pattern, and they took it a step further with the height range. It's why you can browse the offerings, find yourself drawn to, say, a graphic checkered pattern, and then decide whether you're in the market for sexy date-night shoes or about-town flats.
The trio all agreed that the emergence of the mid-heel trend is due in large part to there being a better selection than ever before. Bensoussan recounted the way the shoe business used to be designers presenting stilettos to buyers who'd come back to them with a request motivated by what would actually sell. "They were saying, 'Hey, I need the lower heels,'" he explained, suggesting that the quick back-and-forth meant the original design was done in a slipshod reproduction. "Now you look at the care, and it's not just the same heel reduced."
Portman agreed, even suggesting it's harder to make a really great mid-heel look chic or sexy compared to an inherently sultry stiletto.
"Just because you have a certain detail on a high heel doesn't mean you can't have it on a mid-heel. In the past, a lot of people just didn't do it, but our ethos has always been to offer our customer, and subsequently L.K. Bennett, the choice," she said. "You want something as pretty or feminine on a midheel...you don't compromise on the design."
All three said the trend toward lower heels has been percolating in the market for awhile now, and if influencers are to be believed, it's not letting up anytime soon (especially once shoppers realize that, per fashion math, it's actually a much smarter buy than something spindly).
"We're seeing [mid-heels] everywhere through street style, so even if you don't work in fashion you see it. It's becoming more acceptable," Barbieri said. "People are understanding that spending money on a flat or a mid-heel instead of a stiletto is a great investment because you're more likely to wear it more often. It's not a taxi shoe."See more at:mermaid prom dresses | plus size prom dresses uk

2016年2月18日星期四

RALPH LAUREN ADDS A ROCK 'N' ROLL EDGE TO HIS ELEGANT, ALL-AMERICAN DESIGNS FOR FALL

The finale at Ralph Lauren's fall 2016 show. Photo: Imaxtree
(Photo:formal dresses uk)
  Ralph Lauren is nothing if not consistent. It's a practice that could pose as a hinderance to any other designer, but, perhaps, it serves as his greatest strength. The all-American pieces present in each consecutive collection — from chunky leather belts t0 riding boots, paired with everything — have become so ingrained in his brand's aesthetic philosophy that, in many cases, much of what's left for Lauren to do is fill in the gaps. Lauren knows what he does (and what sells) best, and tends not to deviate too far from those offerings. It's how he built his empire. But while his lines may remain more predictable — thematic, even — than those of other fashion houses, that certainly doesn't mean that his shows lack creativity.
This season, Lauren looked less toward a specific era or location — such as theFrench Riviera or the Western U.S., as he has in the past — for inspiration, instead designing with a specific girl in mind. "By day, her style is effortless and sophisticated in languid menswear," he wrote on the label's Instagram. At night, she transforms herself "with the bold spirit of a cool rocker imbued with a modern romanticism." It sounds like a lot to take in, but with Lauren's magic touch, it worked.
The show, as always, began with the collection's more casual offerings; Karlie Kloss, a vision in monochrome, opened in cedar-colored trousers and a coordinating cardigan. The 20-odd looks that followed weren't a far departure from the first, each as menswear-inspired as the last and darkening in color as the lineup went on. His daytime girl was, indeed, as effortless and sophisticated as he intended, with nary an accessory involved aside from a belt or a plaid tie. In a black velvet mini dress, Victoria's Secret Angel Taylor Hill ushered in the next "cool rocker" segment for nighttime. It's clear Lauren enjoyed himself here, meshing frilly Edwardian collars and heaps of colorful jewelry with brocade overcoats and exaggerated fringe. It was as bold — and fun! — as he likely intended, and as the front row's faces visibly lit up with each passing look, it was clear the audience thought so, too.
What followed was the eveningwear, kicking off with a graceful gown — again, in black velvet — on runway wunderkind Lineisy Montero. With some dresses in lush pleated red and others in glossy gold, it became clear that this latter section appealed to neither the breezy menswear girl nor the rock 'n' roll romantic Lauren made a point to call out. With the Oscars just days away, the Lauren woman will have plenty to choose from. It won't matter if she doesn't fall in perfectly with his vision for the collection, because that's just the beauty of the brand: Whomever you are, whatever your tastes, you can't help but appreciate the clothes and the story they tell.Read more at:cocktail dresses uk

2016年2月16日星期二

Why Are Designers Banning Social Media At Their Shows?

(Photo:http://www.marieprom.co.uk/long-prom-dresses)
Though the first of four major global Fashion Weeks hasn't even wrapped yet, this season has already involved quite a few departures from the traditional Fashion Week format. There's the instant gratification of see-now-buy-now shows (or specific items within a collection), like at Rebecca Minkoff, Banana Republic, and Diane von Furstenberg. All signs are pointing toward a more consumer-friendly calendar on the not-too-distant horizon. Yet some designers are doing the opposite and straight up disconnecting by banning social media at their Fashion Week events.
On its Milan Fashion Week invitations, MSGM is kindly requesting showgoers not post pictures from its fall '16 show online, according to WWD. French brand Jacquemusannounced earlier this month that it wouldn't permit any sharing of its spring '16 show during PFW on Instagram (an ironic medium for the news, no?). Granted, Jacquemus sort ofkept its fall '15 imagery off social media when it sent topless models down its runway, making any images not safe for Instagram.
"I think it’s the right moment to take a step back from overexposure," MSGM's creative director, Massimo Giorgetti, told WWD. "If everything is out there immediately, people lose interest and everything looks so old in a second. In addition, I think that asking press and buyers to not post from the show, they might watch the clothes with their eyes, not through a screen, which is something good." Giorgetti won't be releasing any imagery of MSGM's fall '16 collection until summer, when the clothes are set to hit shelves.
The New York Times' Vanessa Friedman recently examined the smartphone's role in the demise of the traditional Fashion Week format: "After being inundated by images and livestreams from runway shows, from awards shows where the items are worn mere days after they appear on the runway, and from ad campaigns (and the making of ad campaigns), by the time these customers see the clothes in stores, the dresses and skirts and suits seem tediously familiar. Old. Over."
But social media has also allowed designers brand-new ways to share (or add a fresh aspect to a more traditional presentation format), like Misha Nonoo's first-of-its-kind Insta-Show for spring '16 or Wes Gordon's cinematic (and social-only) vignettes for fall '16. The Instagram format allowed Nonoo to connect with her large online-shopping audience — and cemented her decision to skip this season altogether in order to refocus her business.

Social media is certainly the best, speediest way for the general public to access runway images; and access (read: inclusivity) is a huge topic of conversation in the fashion industry in recent seasons. Yet, even the front row tends to watch a show through a screen, thanks to the perpetual quest for that perfect Insta shot or Snapchat story. There's a fine line between overexposure and inacessibility when it comes to social media's relationship with the catwalk.Read more at:http://www.marieprom.co.uk/plus-size-prom-dresses

2016年2月3日星期三

Rihanna's on a fashion roll

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When someone has an estimated net worth of $120million, it's unsurprising they are named the world's most marketable celebrity. This is the title bestowed on Rihanna, whose work in the fashion and beauty fields looks set to eclipse her music in the coming months.
The NPD Group, a market research company, suggests she has 3.67 times as many strong brand endorsements opportunities as other stars, eclipsing big names like Angelina Jolie. This is likely one of the reasons she banked $26million in 2015 - putting her 10th on the Forbes Highest Paid Women in Music list, even though she didn't release a record or tour during the time period. So what did she do? Worked on her eighth album, Anti, which came out at the end of January (16) for sure, but she also plunged herself full force into the world of fashion.
Rihanna was named creative director of Puma in 2015, a decision which was clearly a wise one by the sports label as her first range of creepers for the company sold out pretty much instantly when they hit stores in September (15). Her next big reveal will come during New York Fashion Week, as she's supposed to be staging a Puma show on Friday 12 February at 8pm. At the moment, the contents are a closely-guarded secret, but if we had to guess there will be a plethora of crop tops in various colour ways, as well as loose-fitting trousers, tailored hoodies and slim-fitting vests and T-shirts. It's difficult to know what colour scheme she'll pick for Autumn/Winter 16, but there will doubtless be a lot of muted tones like grey, white and black, probably with some splashes added in too. We'd guess some unexpected pops as well - maybe different fabrics trimming some of the pieces or portions of pattern added to otherwise plain items.
Puma isn't the only label to capture Rihanna's attention either. Over the years she's teamed up with some of the biggest names in fashion and beauty, playing shows in honour of Nivea's 100 Years of Skincare event, collaborating with MAC, releasing perfumes and shooting campaigns for Armani and Dior. She's dreamt up a sock line for Stance, teamed up with River Island for a fashion range as well as being named the Council of Fashion Designers of America's (CFDA) Fashion Icon in 2014.

All of that stands her in good stead for her newest venture; a beauty and stylist agency called Fr8me. A whole team has been signed up to help those who are tasked with organising commercials, editorial shoots and red carpet outings. It's a bold move for a 27-year-old star already famed for her fashion forward styling choices - who else is looking forward to seeing what Rihanna will wear to the Grammy Awards on 15 February (16)?Read more at:prom dresses for women

2016年2月2日星期二

Catherine Zeta Jones: I haven’t been to the plastic surgeon... yet

Main Image
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In a candid interview the star, who lit up the premiere of her latest film Dad’s Army last week, set the record straight on her personal life.
Over the years Catherine, 46, has been accused of having cheekbone and upper lip fillers, an upper eye lift, Botox injections, a boob job, a nose job and a mini-facelift.
But she says: “Contrary to public opinion, I have not been under the knife — yet is what I say!
“If I feel like it, I’m going to go ahead and do it.”
Catherine, who won a Best Supporting Actress Oscar for her role in 2002 musical Chicago, shed light on her battle with bipolar disorder, the mental illness which caused her to seek treatment in 2011.
She also told Good Housekeeping magazine about her 15-year marriage to Hollywood star Michael Douglas, 71.
Catherine said: “Fifteen years is a long time. You’ve got to keep the home fires burning. I think people today are so quick to throw in the towel on marriage.” Catherine talked about Michael’s tongue cancer diagnosis in 2010 and the couple’s brief separation three years later.
And she shared her keep-fit tips after recently admitting the secret to her youthful appearance is rubbing argan oil into her skin.
CATHERINE said of their recent wedding anniversary: “It was great. Just the two of us at one of our favourite restaurants, laughing that we haven’t killed each other yet and that we are still alive! It’s a long road.
“You have to give it your best shot and not give up when the first problem arises because that won’t be the last problem. There will be many more down the road.”
On his cancer battle
WE tried to keep it as private as possible, but because of what we do, it’s very hard.
I didn’t talk to other people about it enough. That’s one thing I would do more of.
Our two children asking, ‘Is Daddy going to die?’ was really hard.
It was an experience that I am so happy is in our rear-view mirror.
On her bi-polar battle
FINDING out it was called something was the best thing that ever happened to me.
The fact there was a name for my emotions and that a professional could talk me through my symptoms was very liberating.
There are amazing highs and very low lows. My goal is to be consistently in the middle. I’m in a very good place right now.
A lot of that is to do with the fact that I’m much more knowledgeable about what I call my pain in the a**e!
IT was everything I’d hoped it would be. There is something about working with Brits of that calibre (cast includes Toby Jones, Michael Gambon, Blake Harrison and Tom Courtenay, above).
I had Tom Courtenay flirting with me at 7am in the make-up chair, and him and Michael Gambon bantering away. I couldn’t stop laughing.
On going under knife
YOU don’t have to be a beauty queen to be an actress.
The roles coming my way now are different and more interesting.
But I’m not anti-plastic surgery. If it makes you feel better, who am I to say it’s wrong?

I HAVE my dancing. Being active is much healthier for my psyche. I feel it’s healthy for a body to sweat every day. I run on my treadmill or power walk outside. Then I do some bodywork and arm work.Read more at:grey prom dresses

2016年1月27日星期三

Fashion designer Claudia Chan Shaw heralds the new Chinese year with festivities set to delight

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When Sydney’s beloved Chinese New Year Twilight Parade was axed from the city’s event calendar due to the construction of the CBD light rail, revellers and authorities alike were left wondering how they would celebrate the festivities.
This year, several weeks of celebration will ring in the Year of the Monkey, replacing the decade-old parade with a festival that runs from Chinatown down to Darling Harbour, headed up by fashion designer Claudia Chan Shaw.
“While in the past people’s favourite was the parade, this year will be totally different,” Ms Shaw said.
“Instead of a parade that runs for three hours, there will be nine days of celebrations and events.”
Huge zodiac ‘lanterns’ — glowing animals in the shape of star signs — will light a path across the city, and landmarks including the Harbour Bridge, the Opera House, Circular Quay Station, Sydney Town Hall and the Capitol Theatre will bask in red light to symbolise good fortune and joy.
“This embraces the whole city with staggeringly wonderful designs,” Ms Shaw said. “Imagine giant monkeys down on the Sydney foreshore, 8m dragons down at Dawes Point and oversized rabbits doing tai chi in Customs House Square.
“While lanterns have traditionally been used throughout the history of Chinese culture, we wanted to do something that had never been done before. This isn’t China or Hong Kong. We wanted to show off Sydney and make it glitter.”
Instead of marching in the parade, cultural community groups will be given space around the city to do multiple performances, and favourites including the dragon boat race and the lunar feasts will still go ahead.
For those wanting to learn more about traditional Chinese culture, there is the opportunity to take part in a tea ceremony, or to learn to play mahjong over dim sum.
“This is such a significant event not just in Chinese culture, but for Taiwanese, Japanese, Vietnamese and many others,” Ms Shaw said.

“We want people to step into new territory. We want to bring a smile to their face and delight to the eyes.”Read more at:cocktail dresses uk

2016年1月21日星期四

Elsa Pataky: 'No more excuses!'

Elsa Pataky urges mothers to forfeit any excuses they may have about putting off exercise.
The 39-year-old actress shares three children with her actor husband Chris Hemsworth, including three-year-old daughter India Rose and 22-month-old twin boys Tristan and Sasha.
Although she has her hands full caring for young kids while also attending to a busy career, Elsa still manages to squeeze some fitness into her day, and the star believes every other mother in the world can do the same.
Writing a blog post for Spain's Glamour magazine, Elsa noted many people may have all sorts of justifications for staying away from the gym after the Christmas holidays conclude.
"Some of us have put on some pounds (over the holidays)...But all good things come to an end and now, most of us vow to do a whole host of things, some of them will not be followed through on and some others will," she observed. "And, who hasn't once written down 'to get in shape' in his list of resolutions for the New Year?
"This post is for all the busy mums who quit doing some exercise as they think they don't have free time and the little (time) they (do) have is devoted to their children."
Elsa attached a video to the blog post and in the footage she is demonstrating exercises that incorporate a baby buggy into repetitions. The exercises Elsa performs in the clip are a series of squats, planks, lunges and at one point she even jogs with the buggy.
Her reasoning behind using the equipment is to show mothers it is simple to get a workout in while occupied with parental duties.
"I think it is fantastic any time we take up to everyday tasks to engage it in our little ones, it is actually the best thing we can do," she wrote. "But I am going to teach some exercises you can do while you are walking outdoors with your children. Put on your leggings and trainers and try to do these exercises. You can work out your abs, legs, buttocks, arms...

"Use your imagination to use the buggy or hold your baby in your arms to practice with them some simple moves. I assure you will enjoy them and so they will. So... there's no more excuses! Let's start the New Year in a good shape."Read more at:prom dresses 2016 | red carpet dresses

2016年1月19日星期二

4 Things Charleston Fashion Week Taught Me About Being an Entrepreneur

Charleston Fashion Week, held in historic Charleston, SC has quickly made a name for itself as one of the best fashion showcases in the US. Charleston Fashion Week 2016, scheduled for late March, will be the 9th year this event has transformed Marion Square in the heart of Charleston into a catwalk. 2016 is promising to be bigger and better.
One thing that makes Charleston Fashion Week stand out as a game changer in the fashion world is the Emerging Designer Competition: East. The new designer showcase allows new and emerging designers, both local and international, to get their name, brand, and more importantly, their work, in front of industry leaders, members of the media, and peers. Winners of the contest, including Anna Toth, have gone on to do some great things. The goal of the Emerging Designer Competition: East is to serve as a "pathway to New York."
Last year I had the opportunity to attend Charleston Fashion Week on the first night of the Emerging Designer Competition: East. I'm no fashionista, but I knew being is a room full of beauty and surrounded by the creative spirit was bound to rub off on me. What I wasn't expecting was to learn these four business truths.
1. No matter your dream, opportunity abounds.
It is easier than ever to start a business and attract clients from around the world. The internet make that a reality, but even though starting is easy, success and industry acceptance is still not so easy. Opportunities like Emerging Designer Competition: East and the Rock the Runway Model Competition™ are still important to establish credibility and move you from an internet start up to a respected member of your industry.
2) Success is contagious.
My favorite part of Charleston Fashion Week was reading the biography of every new and emerging designer in the program. Knowing the story behind each designer made watching their moment of achievement that much more inspiring. If you can avoid the trap of comparison and enjoy the success of others, your life will be full and you will be able to wear your success with pride.
3) Being surrounded by art is healthy and good for the soul.
I don't consider myself an artist or a creative, but something happens to my soul when I am surrounded by art. I have never aspired to be a fashion designer, but being in the presence of beautiful fabrics, new shapes, and interesting designs makes me a better writer and speaker. Honestly, art makes us better humans. The public is welcomed to attend Charleston Fashion Week, but if that isn't possible for you this year, take an afternoon and visit an art museum or attend the symphony.
4) Celebration is important.
During a fashion show, each model walks out onto the stage one at a time, struts to the end of the runway and walks back. At the end of the show, the models walk the runway one more time, but this time they walk in a long line, one after another. At the end of the line is the designer. Although usually much shorter, and less glamorous than the models, the designer draws the largest applause. The work of the designer is primarily behind the scenes, but her moment in the spotlight is important. The next time you finish a project, land a new client, or receive a big order, take a minute to stand in the spotlight and enjoy the glory of the win.

Even though a fashion show is not a traditional place to learn about entrepreneurial truths, I walked away from Charleston Fashion Week 2015 excited, inspired, and ready to create.Read more at:cocktail dresses | prom dresses manchester

2016年1月14日星期四

Milan fashion forces rally against the gloom

Milan fashion forces rally against the gloom
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Terror attacks around the world and the recent death of style icon David Bowie form a gloomy backdrop for the winter 2016/17 menswear shows that kick off here today (Jan 15).
But Mr Carlo Capasa, President of the Italian Chamber of Fashion, is confident the big names of the fashion world will kick back with a “dose of positive energy” over the next five days.
“Fashion represents one of the great strong points of our Western culture,” Mr Capasa told AFP. “It is a world of multiple possibilities, where the young are welcome, can get answers and express themselves, and where the only thing that counts is your talent.”
More than 40 catwalk shows are scheduled for the latest mens fashion week in the Italian style capital with the big Italian names like Armani, Dolce & Gabbana and Prada complemented by a handful of international brands, including Britain’s Vivienne Westwood.
Norwegian designer Peter Dundas’ eagerly awaited first menswear collection since his return to Roberto Cavalli will get proceedings under way this evening.
Along with the dampening effect of the threat of terror attacks, factors such as economic sanctions on Russia and uncertainty in China and other emerging markets have helped to make it a difficult year for sellers of upmarket menswear.
“In a conjunctural context that was globally favourable but still too fluctuating and uncertain, Italian menswear sales should register modest growth for the year,” said the Italian Textile Federation (SMI).
With the help of the euro’s significant decline against the dollar, the organisation’s number crunchers are expecting growth of 1.8 per cent to a total of nearly nine billion euros worth of sales. That is significantly down from the 3.8 percent growth SMI was predicting at the time of the Spring/Summer menswear collections in June.
With domestic demand weakening, export growth is expected to slow to 2.4 per cent, compared to 5.1 per cent in 2014. Exports account for nearly two thirds of Italian menswear sales.
ACCESSIBLE ELEGANCE
SMI President Claudio Marenzi said another year of modest growth (2 percent) was anticipated for 2016. “Our goal has to be maintaining the global dominance of Italian fashion, not only in terms of creativity but also in terms of industry,” Mr Marenzi said.
Mr Gaetano Marzano, president of the Pitti Uomo industry event in Florence which precedes the Milan shows, said his main hope for 2016 was that the dollar’s recent strength against the euro would be sustained.
“And that Americans will continue to spend because they have become our biggest clients, particularly for men’s fashionwear,” he said highlighting a 16.2 per cent rise in menswear exports to the USA in 2015.
“The accessible elegance of ‘made-in-Italy’ is also very much appreciated in northern Europe,” Mr Marzano added, highlighting strong growth in Britain and Germany, which was only partially offset by disappointing falls in sales to France and Switzlerland.
“The real challenge is in the East (of Europe) where people adore Italian fashion and are now beginning to be able to afford it.

“Hopefully the problems with Russia will be resolved,” he added, revealing that sanctions imposed over Moscow’s actions in Ukraine had reduced sales there by a third.Read more at:prom dresses online

2016年1月12日星期二

Fashion Shows

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Most people don't. Work with photographers backstage, that is. Most hairdressers are totally oblivious photographers are there backstage photographing hair that may not end up looking it's best, sometimes in media reaching millions or online for posterity. And making all the time and effort put into the hair for the show more than worth while instead of, for the sponsor at least, a waste of money and effort.
Most lead hairdressers, for fashion and hair shows, do not train their hairdressers how to work with photographers at all. They should. Because most do not have a clue, especially for runway shows or backstage at hair shows.
Know, dear hairdressers, and this goes for makeup artists too, to be aware, and sometimes give the photographer a great photograph by stopping for a minute, take yourself and your hands away from the head for a minute. Or even less. A photograph takes the time of a click, which for me is maybe 10 seconds. Would that slow anyone up? I don't think so.
Getting Personal.
I have been in the business for decades, I have been photographing backstage since 1997, and I know my stuff, so I know what happens is most photographers end up taking photos with the hair half done, or not looking as good as it might, or with hands in the photos which often make the photo not usable and, my case, not possible to get a full page. Or, reaching less people than it could. It's good to remember, I repeat, that the photo could end up reaching thousands or millions – even more than the audience out there at the show or event. Which is, of course, the top priority, but think of The Big Picture too.
Some hairdressers are very photo, model and image savvy. The legendary John Sahag would often drop everything, however hectic he was backstage during a Fashion Week show, to come and put his magic hands in hair being photographed if he saw it was not as good as it might be. He had eyes in the back of his head, was very aware.
Jon Reyman of Aveda has been known to bring his chair forward, sometimes in the tightest of spaces, so I can photo a how-to from the back of the head as he works, and he will come over and help one of his less experienced hairdressers make the hair look better if he sees the hair could be better.
Peter Gray, a leading lead hairdresser, makes sure, in advance, with the powers that be, I can stay at his shows to photo First Looks with hair finished, models dressed, accessorized and made up, as well as the prep, and has insisted I am with him if I am about to be slung out; he has also firmly taken hold of my hand to steer me to First Looks with him.
Kelly Cutrone, who owns People's Revolution PR and produces her own shows, has let me stay backstage through most of her shows for over a decade. The girls at Siren PR work hard to get permission for me to stay for First Looks and often through their shows for Catwalk by TIGI.
Anne Hardy and Jon Feldman of AHPR Group, work it, both to set it all up for me, in advance, and to be able to stay backstage through the show (my preferred thing to do at all shows) as does Edward Tricomi of Warren-Tricomi, although he used to be oblivious and would stand there, even if I was photographing hair in need a little touch up that retouching would not help. He is now aware. There are others who get it, like Laurent Duforges and Jose Luis or Privé. But most do not and do not care. Most just need some training.

My dream for backstage at fashion, and hair shows, is to be provided by the lead hairdresser with my very own hairdresser in tow, or a savvy assistant, to be there with me and my camera, at all times, to perfect so much great hair I can't photo because it needs a little touch up by one of the team. Is anyone taking notes?! But it's not all about me, know that there are other great photographers out there who often are not able to do your great hair justice.Read more at:prom dresses london

2016年1月8日星期五

Fashion Week to hit runways of downtown Delray Beach

From casual beachwear to high-end evening wear, Delray Beach Fashion Week will have an outfit for all occasions.
This year's event takes center stage across downtown Delray from Jan. 16 to Jan. 23, and preparations have kicked into high gear.
Laura Simon, one of the organizers busy making phone calls and setting up appointments and schedules, has booked 60 models and 20 hair stylists and makeup artists. And she has lined up hundreds of outfits to be displayed.
"It takes a community to put it on," said Simon, executive director of the city's Downtown Development Authority.
Models on runways will show off what local designers are selling as the must-have items for 2016. They'll showcase all types of looks and accessories from 35 downtown shops and 25 salons.
This will mark Fashion Week's fourth year, and Jule Guaglardi, who owns boutique Roxy Lulu in Pineapple Grove, said it keeps improving each time.
"Each year we do it, we get better," said Guaglardi, who has helped with the event since its inception. "We are starting to turn it into a high-caliber event that can compete with other major cities' events."
The Downtown Development Authority and local business owners created the event as a way to bring attention to Delray's boutiques, salons and designers.
It started in 2013 as a one-night fashion show that placed the spotlight on the downtown shopping scene through music, models and a catwalk. Since then, the event has turned into a week of styling expos, stiletto shopping and shows highlighting trends.
Guaglardi said more designers are signing up to participate each year. She said folks who attend Fashion Week realize that Delray has more to offer than bars, restaurants and the beach.
"Fashion week has helped people find us," she said. "We are a shopping destination."
Events take place inside stores and on runways set up in various sections of downtown.
Most events are free to the public. Fashionistas who want upfront runway seating can pay for a ticketed seat, with the cost of the ticket benefiting a local charity.
The week kicks off Jan. 16 in front of the Colony Hotel, 525 E. Atlantic Ave., with a runway fashion show "Havana Nights," which will feature resort wear for men, women and children.
Before the models strut their way down the catwalk, flamenco dancers will take the stage at 7 p.m.
A reserved seat costs $20, which includes admission to the after party at popular bar and lounge Honey. It benefits the Achievement Centers for Children and Families, which promotes school readiness and other programs for low-income families.
Other runway themes that have ticketed options include a Jan. 18 "Evening with Great Gatsby" evening wear show, a Jan. 19 "Timeless Fashion Show and Luncheon" and a Jan. 21 "Seasons for a Reason" hairstyling show.

The two-hour finale "Surf and Swim" show at Worthing Park, at East Atlantic and Southeast Second avenues, will be free. It is scheduled to begin at 7 p.m. on Jan. 23.Read more at:formal dresses uk | cocktail dresses uk

2016年1月5日星期二

Simple-to-follow Ayurvedic tips to fix digestion

Simple-to-follow Ayurvedic tips to fix digestion
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With the fast-paced lifestyle that we lead, indigestion is one problem we all encounter. Bloating, headache, unexplained chest pain, lethargy are all signs of a sluggish digestive system. But that doesn't mean it is an issue beyond repair. If you follow these four simple Ayurvedic rules, you can eliminate roadblocks to a near-to-perfect digestive system.
Rise early
Do you snooze way beyond bed-time? Ayurveda believes that the best time to leave the bed is between 4-6am. It is believed to be the most spiritually stimulating time of the day and is ideal for meditation. It helps in easy elimination and improved digestive system.
Warm water
Ayurveda talks about a term called 'Agni' also known as digestive fire. So when we drink cold water, we shun the digestive fire, which is a big aid in eliminating toxins from our body. So the moment you wake up, the first thing you should consume should be a glass of warm water. Feel free to add lemon or honey to it.
Go easy on salads
If you are gorging on too much salad, assuming that the roughage will help you eliminate toxins from the body is more of a myth. As a matter of fact, it is difficult for the body to digest too much raw food so go easy on them for a smooth digestive system. If you love it, steam it or add some healthy warm oil to make it easy for the body.
Vajrasana after meals

After every meal, it is advised to sit in Vajrasana. First sit in a kneeling position and then sit on your knees with your buttocks touching the heel. Once comfortable, put your palms on the knees. You should sit in this position for atleast 5-6 minutes after every meal. This will prevent constipation and indigestion.Read more at:celebrity inspired dresses

2016年1月3日星期日

A look at modeling in Malawi

In Malawi, if there is an industry that has been the slowest growing and the most criticized, then it has to be the modeling.
There are suggestions that government should intervene to protect models like these. Photo by Kimpho Loka.
There are suggestions that government should intervene to protect models like these. Photo by Kimpho Loka.
Models have been called prostitutes to begin with, and it has on several occasions been blamed for misleading the youth and disrespecting the country’s culture and traditions. I guess it’s safe to call it the black sheep of the industries.
However, in a bid to change the outlook the general public has on the industry in Malawi, 2015 saw dazzling and unique shows, including WAFE and HAEZ, which showcased Malawian designs, designers and models.
On top of that, the amazing videos released this year featuring Malawian models cannot be ignored.
These developments show just how much Malawians have grown in awareness and embracement of the industry. But is it safe to say the modeling industry is ready to take off on the international scene?
“Not yet. We still have a long way to go,” observes Samuel Sozela of Sparkling Photography in an interview with Nyasa Showbiz.
Sozela, who works with models on a regular basis, feels that the industry is not ready to take off internationally.
“I think there has to be modeling agencies and companies that will only focus on how to improve modeling in Malawi.
“Our models also need a lot of training. I’ve been to events where you’d clearly see that a model on stage had no idea what they were doing or what they were supposed to do.
“People forget that modeling is not just about walking on the stage but also knowing what to do next at a particular time,” he states.
Sharon Kadangwe, a model who has worked with big companies such as Airtel Malawi and Nedbank, as well as different designers among them Vanessa Nsona of DoroVee, Lillian Koreia of Miizu, Terrence Edwards of TMD and Lauretta of LV, suggests having a union for the industry.
“Malawi is very far from being taken seriously internationally. I think some Malawian models have what it takes to make it out there, but we don’t have an industry here to support us,” says the model.
“We are growing, but nothing tangible has been done yet. A union or committee would definitely be a way to start. There needs to be an independent body that sets the standard prices for all modeling work, which would be the foundation of some serious professionalism.
“Those who want to model professionally must register. Not everyone is a model. Pretty or unique looks don’t always mean you are the model-type,” adds the model who was also part of the Malawi Fashion Week 2013.
Capital FM’s Elita Soko observes: “The problem with modeling is the standards are set based on the western culture. There is a particular body type associated with modeling, which again is western.
“As long as we have a culture that we think we should adhere to, there is no way that the industry will grow to a point it can be taken to the international level, because we need to meet the standards which contradict with our beliefs as Malawians.”
There have been suggestions that government should be involved in coming up with policies for the industry.
“Government needs to be convinced that modeling is valuable enough, economically and socially. We need to prove its worth first,” says Soko.
Business and Entertainment journalist Earlene Chimoyo agrees that modeling has not flourished in Malawi because of cultural misconceptions and the public’s mindset about the industry and the players.
“To change the situation we need a multifaceted approach. As a country we must intensify awareness campaigns on women and girls empowerment in the social circles,” comments Chimoyo.
On policies, she says “It would be imperative to come up with guidelines that would promote use of local talent in the marketing of local and international products in the country. This would see the industry booming because then models, modeling agencies, and designers would find a ready market.
And this policy should also encompass issues of protection of rights of people in this industry. To this effect then I would say the government would need to play a role because such policies would have to be made national and properly gazetted.”

Are these ideas viable in 2016? Will the New Year see the growth of the industry? What other ideas do you think should be implemented? Please do share in the comments section.Read more at:grey prom dresses