The stars may have played spoilsport for those looking forward to an auspicious mahurat later this year to wed, but those concerned with business during the wedding season have less to worry about in the lull period, which began from July this year and will continue till January 2016.
According to astrologers, July 2015 to January next year is an 'inauspicious' time and weddings shouldn't take place during this period. Fashion designers, however, whose major business comes from weddings, say that while this festive and wedding season has begun on a low note, they are positive that their business will pick up within the next few months. Charu Parashar says, "The Indian fashion industry largely relies on weddings for business and while the 'inauspicious' and 'auspicious' periods do have an impact on sales, we are hoping that we won't incur any losses due to weddings not happening till next August. People will plan for their wedding trousseau in advance during this period. I have already started meeting brides. In fact, some brides are glad they can spend more time on their wedding trousseau because of these dates. There are also those who do not believe in mahurat and will go ahead with their wedding plans, so business will go on as usual. I started getting orders during the shradh, when people gave me specifications about their outfits and collected them once the shradh period was over. People are not that rigid these days about auspicious or inauspicious dates and even if they are, they find alternative ways to get things done on time." Anuradha Ramam says that business remains largely unaffected now, since youngsters are not as bothered about a shubh mahurat. She adds, "Even if parents follow such things, youngsters go ahead with their shopping plans. There has been a change in this regard in the last four-five years. Earlier, even shopping on certain days was considered inauspicious, but no one follows such things rigidly anymore. These days, people who are concerned about the planetary positions consult pandits to come up with convenient solutions while planning their weddings. So designers worry less about a lull period. Brides continue with their wedding shopping, no matter what."
Designers say that in terms of business, until August this year, it was a bad time for them, but there has been an increase in orders since September and they are hopeful that the festive season and wedding orders will keep them busy in the coming months. "I can't say what the reason was, but in terms of business, it was a dull period till August," informs Poonam Bhagat. Some designers are already gearing up for the busy season that will follow this dull phase. "I think that while we have a lighter work load right now due to the mahurat, we'll suddenly get an influx of orders in the coming months, thanks to the festive season and wedding orders. While the bride and her family can prepare in advance for their outfits, the guests will only have two months or so to decide what they will wear, which will lead to a sudden increase in orders. So knowing this, we are able to plan accordingly and everything functions smoothly," says Reynu Taandon.
Gautam Gupta shares that for designers specialising in wedding wear, it becomes a challenge to maintain good work flow whenever there is a 'mahurat issue.' But the good part, he adds, is that whenever a family has more time to prepare, they plan for designer wear not just for the wedding ceremony but even the pre-wedding and post-wedding functions. "When there is less time to prepare for a wedding, people think if nothing else works out, they can just get designer wear for the big day. If there is adequate time to plan, however, people get to spend time with designers for their pre-wedding and post-wedding outfits as well. To meet that kind of demand, we keep a stock of outfits and combinations, which never go out of fashion, ready for our customers. For example, a sari with brocade and zari work is always in demand during the wedding season," he explains.Read more at:cheap prom dresses
没有评论:
发表评论